What is MIRUM®?
Are you looking for an alternative to leather and plastic? Our sustainable bags are MADE WITH MIRUM®, the first 100% plastic free vegan leather in the world.
MIRUM® is a categorically new material
Faux leather has been rebranded as 'vegan leather' in recent years. Although technically correct (pleather is made from petroleum based plastic, not animals) - brands have been using the eco connotations associated with veganism to greenwash pleather.
You may have heard about other sustainable vegan leathers hitting the market.
Yes, these BIO-PU materials are better than traditional faux leather, and they do contain plants. However, brands often neglect to mention that these 'plant-based' leathers still rely on percentage of plastic to achieve their durability.
Durability and circularity
Considering MIRUM® is completely natural and doesn't contain any petrochemicals, it can safely return nutrients to the soil at the end of its life. It can also be recycled and turned into new MIRUM®.
We are not currently participating in the recycling program - due to the emissions of shipping bags back to the USA, and because the glue our factory uses has some synthetic polymers. We are working hard to find a natural glue for our next production run.
Interestingly, MIRUM® is too hard-wearing to be classified as biodegradable under law. But so is a tree! Just as you don't want your wooden house or furniture to break down whilst you're using it - designer leather accessories should be made to last.